Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest

May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains.   The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest

Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit

The first half of June saw Adidas launch a new campaign spearheaded by a collection of short films offering fresh insights on new shirts and what they mean to the club and players collectively called the ‘Fabric of Football’.   The ‘Fabric of Football’, a three-part short film series from adidas Football featuring some of… Continue reading Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit