January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership. The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
Tag: Oreo
#EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Lounging around isn’t usually something that thought leaders and early adopters make their annual South By Southwest (SXSW) pilgrimage for, but this year’s festival saw some amazing activations in sponsor lounges. From recharging at The Esurance ‘Fuel Lounge’ and learning about new tech at the AT&T ‘Digital Life Lounge’, sharing ideas in 3M’s ‘Idea… Continue reading #EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be happiest of all after their quick Twitter reaction to the power outage saw the brand come out on top. The Oreo team’s agency, 360i, was… Continue reading Oreo Lights Up Twitter As Super Bowl Goes Dark
