Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
Tag: Superbowl
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be happiest of all after their quick Twitter reaction to the power outage saw the brand come out on top. The Oreo team’s agency, 360i, was… Continue reading Oreo Lights Up Twitter As Super Bowl Goes Dark
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the Wyndham Riverfront Hotel in New Orleans as the Bud Light Hotel. As well as the naming rebrand, all 200 rooms were stocked with Bud light… Continue reading Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Papa John’s ‘Coin Toss Experience’ Super Bowl Pizza Promotion
With Super Bowl XLVII just a day or two away, the world’s marketing blogs and insight resources are awash with sponsor activation and advertiser analysis. Indeed, it is genuinely hard to avoid the US annual marketing juggernaut. So why try? So we thought we’d start at the very beginning – the coin toss. … Continue reading Papa John’s ‘Coin Toss Experience’ Super Bowl Pizza Promotion
KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or more fans who watch big sports games from the comfort of their own sofa KFC’s NFL Playoffs campaign has introduced a new term ‘Couchgating’. Launched… Continue reading KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
