23 July saw EA Sports launch a spot teasing the release of its flagship FIFA 21 football game fronted by former France and Manchester United forward Eric Cantona. Timed to coincide with the climax of the main European league seasons, the online film mixes gameplay with footage of housebound players. It was created… Continue reading Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
Tag: Pre-release
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the Wyndham Riverfront Hotel in New Orleans as the Bud Light Hotel. As well as the naming rebrand, all 200 rooms were stocked with Bud light… Continue reading Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Mashable Super Bowl Pre-Release Ads Mash-Up
Super Bowl ads are legendary: famed for their wit, creativity, blockbuster budgets, or, failing that, their lame sex appeal and clumsy sales messages. And at $3.7m for 30-seconds (plus comparable production costs) they cost a small fortune too. They are a marketing professional ‘must watch’ and luckily, particularly for those who don’t live in… Continue reading Mashable Super Bowl Pre-Release Ads Mash-Up
