In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: Gameplay
Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
23 July saw EA Sports launch a spot teasing the release of its flagship FIFA 21 football game fronted by former France and Manchester United forward Eric Cantona. Timed to coincide with the climax of the main European league seasons, the online film mixes gameplay with footage of housebound players. It was created… Continue reading Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
Shearer Fronts Barclays Youth-Led EPL ‘Spirit Of The Game’ Experiences
With their focus shifting to young fans (as ‘the future of the game’), Barclays is activating its Premier League (EPL) title sponsorship with a new campaign to give away 8000 tickets and customer-only experiences to kick-start their love affair with football. The initiative is spearheaded by an Alan Shearer fronted TV ad that sees… Continue reading Shearer Fronts Barclays Youth-Led EPL ‘Spirit Of The Game’ Experiences
