In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: Alex Scott
‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022. The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
To support the global launch of the latest iteration of EA Sports iconic football gaming franchise FIFA 21, following on from the core campaign led by ‘Official Trailer’ and ‘Next Gen’, the gamesmaker teamed up with agency 20something and production company Kode to create a film series where famous footballers play the game and which… Continue reading EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
