In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: Erling Haaland
Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022/2023 season with an integrated on- and offline campaign built around using real footage and CGI to turn City players into signature OKX cyber-punks in a mural led tie-up with street artist Akse P19 and Global… Continue reading Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
23 July saw EA Sports launch a spot teasing the release of its flagship FIFA 21 football game fronted by former France and Manchester United forward Eric Cantona. Timed to coincide with the climax of the main European league seasons, the online film mixes gameplay with footage of housebound players. It was created… Continue reading Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
