Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Tag: Street Art
Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022/2023 season with an integrated on- and offline campaign built around using real footage and CGI to turn City players into signature OKX cyber-punks in a mural led tie-up with street artist Akse P19 and Global… Continue reading Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
CGU Insurance Street Art Mural Leverages AFWL Collingwood Sponsorship Ahead Of New Season
CGU Insurance leveraged its partnership with Collingwood’s AFWL team by creating large format street art mural activations across the greater Collingwood area which reflect the perseverance and passion the team’s female players possess. Created through February and March, in harness with Havas Sport & Entertainment, the street art initiative showcases the ambition and commitment… Continue reading CGU Insurance Street Art Mural Leverages AFWL Collingwood Sponsorship Ahead Of New Season
Dallas Does The Draft As NFL Promo Jumps On The Retro Trend And Mimics Classic 80s TV Intro
To build awareness of and excitement around the 2018 Draft the NFL has launched a spoof spot recreating the intro sequence off the classic 1980s television show Dallas to promote the first time the city has hosted the event. The stars of this digital and social short have switched from JR, Bobby, Sue Ellen,… Continue reading Dallas Does The Draft As NFL Promo Jumps On The Retro Trend And Mimics Classic 80s TV Intro
Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Puma revealed the design of the new Italy away kit through a 3D street art stunt in Bari in late August. As the sun rose over coastal southern Italy, renowned artists 3D Joe & Max drew a large crowd as they created a major mural of current Azzurri stars Verratti, Buffon and Chiellini wearing… Continue reading Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
McDonald’s has kicked off its global World Cup activation with its first ever French Fry packaging redesign which links to a branded augmented realty trick-shot app. Late may saw the fast food giant swap its well known and widely recognised red French fry packs with fresh Brazilian-inspired artwork developed from an exclusive collection of… Continue reading McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
Tate Modern’s Street Art backed by Nissan Qashqai
Nissan’s overarching ‘Urbanproof’ campaign for the Qashqai model revolves around Street Art and Free Riding. Nissan supports Street Art because it believes this movement re-interprets the urban environment in the same way the Qashqai does. To activate this approach, Nissan partnered with the Tate in London for a Street Art Exhibition used the Tate… Continue reading Tate Modern’s Street Art backed by Nissan Qashqai
