Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’. The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Tag: Street Stunt
Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Big name sports star endorsers – including JJ Watt, Karl-Anthony Towns, Bryce Harper, James Rodriguez and a pair of commentators – set out to shame unsuspecting Gatorade drinkers in a series of hidden camera street stunt spots. The series, called ‘Burn It To Earn It’, continues where the 2015 ‘Sweat It To Get It’… Continue reading Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Puma revealed the design of the new Italy away kit through a 3D street art stunt in Bari in late August. As the sun rose over coastal southern Italy, renowned artists 3D Joe & Max drew a large crowd as they created a major mural of current Azzurri stars Verratti, Buffon and Chiellini wearing… Continue reading Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Carlsberg’s Euro 2016 marketers continues to have fun with fresh twists on its ‘If Carlsberg did…’ concept in the UK with a charity chugger comedy street stunt strand – called ‘Giving Getting’ – in its ongoing tournament activation. The official beer brand of UEFA’s flagship national property adds a new twist to its long running… Continue reading Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
FC Barca Fans ‘Bus Stop Street Stunt Experience’
The latest strand of the ongoing ‘Barça Fans Project’ was an ingenious surprise fan experience that began at what seemed an unlikely, unglamorous place – a local bus stop. For members of the public quietly minding their own business whilst waiting for a bus in the Hospital de Llobregat area of Barcelona The… Continue reading FC Barca Fans ‘Bus Stop Street Stunt Experience’
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
Honda promoted its IndyCar partnership with an innovative speed patrol street stunt which saw brand ambassadors hand out ‘slow citations’ to unsuspecting consumers dawdling on the streets of Chicago. Led by brand ambassador and racing driver legend Mario Andretti, a team of actors dressed a little like cops patrolled the Windy City neighbourhoods issuing… Continue reading Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
