IndyCar marketers, like so many other sports property rights holders, have been refocusing around youthful fans and its 2017 season multi-platform ‘What’s Next’ campaign features younger drivers and new technologies. The Verizon IndyCar series and its flagship Indy500 race have long been promoted via the classic motorsport marketing tactics of ‘history’ and speed’: as… Continue reading New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans
Tag: Verizon IndyCar Series
Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
Honda promoted its IndyCar partnership with an innovative speed patrol street stunt which saw brand ambassadors hand out ‘slow citations’ to unsuspecting consumers dawdling on the streets of Chicago. Led by brand ambassador and racing driver legend Mario Andretti, a team of actors dressed a little like cops patrolled the Windy City neighbourhoods issuing… Continue reading Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
