IndyCar marketers, like so many other sports property rights holders, have been refocusing around youthful fans and its 2017 season multi-platform ‘What’s Next’ campaign features younger drivers and new technologies. The Verizon IndyCar series and its flagship Indy500 race have long been promoted via the classic motorsport marketing tactics of ‘history’ and speed’: as… Continue reading New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans
Tag: Next
Adidas & Next Logos On Team GB’s London 2012 Scarf
As part of its patriotic supporter themed ‘Our Greatest Team’ campaign, the British Olympic Association has launched the official London 2012 Team GB scarf. The wider campaign’s aim is to engage the nation, build momentum towards the Olympics and inspire British athletes to success. The objective of this element is that the scarf will… Continue reading Adidas & Next Logos On Team GB’s London 2012 Scarf
