California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Tag: #WhatsNext
New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans
IndyCar marketers, like so many other sports property rights holders, have been refocusing around youthful fans and its 2017 season multi-platform ‘What’s Next’ campaign features younger drivers and new technologies. The Verizon IndyCar series and its flagship Indy500 race have long been promoted via the classic motorsport marketing tactics of ‘history’ and speed’: as… Continue reading New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans
