California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Tag: Patagonia
Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy. The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series
Patagonia continued it ongoing ‘Worn Wear’ program, which champions the stories of the real people who genuinely wear the brand’s clothes, with a new campaign led by a fresh four-minute film and which also includes a digital hub and an online video series. The ‘Worn Wear’ programme itself seeks to keep Patagonia products in… Continue reading Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series
