The start of August, ahead of the Paralympics, saw Swiss sportswear brand On launched its latest feature length film called ‘Untethered’ starring a standout athlete/adventurer focusing on Paralympian David Brown and his mentor Jerome Avery. The 21-minute documentary shine the spotlight on the world’s fastest blind sprinter David Brown: a 28-year-old US Paralympian and… Continue reading Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown
Tag: Brand Documentary
Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series
Patagonia continued it ongoing ‘Worn Wear’ program, which champions the stories of the real people who genuinely wear the brand’s clothes, with a new campaign led by a fresh four-minute film and which also includes a digital hub and an online video series. The ‘Worn Wear’ programme itself seeks to keep Patagonia products in… Continue reading Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series