A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
Tag: Zwift
Decathlon’s Zwift-Based ‘The Breakaway’ Prisoner eCycling Team (& Marketing Initiative)
‘The Breakaway’ by Decathlon is a hybrid brand-owned team and marketing initiative revolving around the first ever eCycling team for prisoners. Formed in a maximum security prison in Oudenaarde (Belgium), Decathlon’s ‘The Breakaway’ eCycling team sees prisoners riding and racing with peddlers from the outside world on the virtual cycling platform Zwift. The… Continue reading Decathlon’s Zwift-Based ‘The Breakaway’ Prisoner eCycling Team (& Marketing Initiative)
Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project
With a blend of eSport, a hand sanitizer cause initiative and individual rider efforts, Team Ineos has sought to keep the profile of the team and its sponsors high in the absence of any action on the actual road. A key strand of the strategy saw Team Ineos link up with Zwift to create… Continue reading Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project
Team Dimension Data’s Tour De France ‘Team Reveal Video’ & ‘Vision 2020’ Campaign Launch
On 29 June, days ahead of the start of the 2018 Tour De France, Team Dimension Data for Qhubeka officially launched its ‘Vision 2020’ campaign and boosted excitement around the race with a charming team reveal video. A unique video reveal of Dimension data’s eight-rider team for the 2018 Tour De France was fronted… Continue reading Team Dimension Data’s Tour De France ‘Team Reveal Video’ & ‘Vision 2020’ Campaign Launch
