A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
Tag: Pro Cycling
Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
A clever two-minute clip saw Movistar coral a posse of its partner property riders together for a campaign blending its backing of Pro-Cycling and MotoGP teams (and a venue title sponsorship too). The Spanish telco initiative brings together four of the world’s best riders – cyclists Nairo Quintana and Alejandro Valverde, plus motorbike legends… Continue reading Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
Team RadioShack’s Promoted Products Twitter Tour
For the Amgen Tour of California RadioShack, the consumer electronics retailers which backs the global elite pro-cycling outfit Team Radioshack, turned to Twitter as its key platform to incorporate a set of promoted products into its overall race-related marketing campaign supporting the team. This use of promoted products was different from RadioShack’s previous Twitter… Continue reading Team RadioShack’s Promoted Products Twitter Tour
