AC Milan trumpets its new mission ‘to redefine the sport experience’ as it announced a new sport/entertainment alliance with JAY-Z’s Roc Nation through a celebratory video called ‘Welcome To The Family – From Milan With Love’. A 60-second social spot, posted on 9 July, promoted the new partnership which is positioned as ‘a unique… Continue reading ‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
Tag: Blending
Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
A clever two-minute clip saw Movistar coral a posse of its partner property riders together for a campaign blending its backing of Pro-Cycling and MotoGP teams (and a venue title sponsorship too). The Spanish telco initiative brings together four of the world’s best riders – cyclists Nairo Quintana and Alejandro Valverde, plus motorbike legends… Continue reading Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Under Armour ambushed the NBA All-Star Weekend and leveraged its partnerships with baller Stephen Curry and actor Jamie Foxx to launch its biggest ever brand global campaign – ‘The Book Of Will’. The new initiative, which is planned to run for a full year , is led by a set of short films celebrating… Continue reading Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
