A new campaign from Disney owned Indian sports broadcasting giant Star Sports promoting its Premier League (PL) football coverage features Bollywood actor Ranveer Singh playing the role of ‘Captain SNF’ – a new super hero of the Premier League – who encourages fans to save their dull Sunday nights by watching ‘Sunday Night Football’ on… Continue reading Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’
Tag: Actor Ambassador
All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff
On 8 September, four days ahead of the start of the 2020/21 La Liga season, the league launched a new campaign celebrating the kickoff of its 90th season called #HayQueVivirla (Where It Lives / Must Be Lived). The campaign, conceived and created by agency La Despensa, seeks to broaden La Liga’s reach beyond football… Continue reading All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff
Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake. September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Heineken’s Bond partnership, part of its global strategy of solidifying the brand’s position as a premium drink and drive brand-relevant conversations, continues ahead of the release of SPECTRE through a $100m integrated marketing campaign that includes product placement, advertising and the world’s first space selfie called ‘Spyfie’. This latter Spyfie-led digital strand of the… Continue reading Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Under Armour ambushed the NBA All-Star Weekend and leveraged its partnerships with baller Stephen Curry and actor Jamie Foxx to launch its biggest ever brand global campaign – ‘The Book Of Will’. The new initiative, which is planned to run for a full year , is led by a set of short films celebrating… Continue reading Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
