On 8 September, four days ahead of the start of the 2020/21 La Liga season, the league launched a new campaign celebrating the kickoff of its 90th season called #HayQueVivirla (Where It Lives / Must Be Lived). The campaign, conceived and created by agency La Despensa, seeks to broaden La Liga’s reach beyond football… Continue reading All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff
