Martini & Airbnb Offer Fans A Unique Williams Racing F1 Pit Garage Overnight Experience

Primary partner Martini teams up with Airbnb to offer a unique overnight stay in the Williams Martini Racing pit garage at the Silverstone F1 track ahead of the British Grand Prix on 15 July.   Williams Racing and its title sponsor Martini ran a once-in-a-lifetime-experience for a fan and their guest to spend the night… Continue reading Martini & Airbnb Offer Fans A Unique Williams Racing F1 Pit Garage Overnight Experience

Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake.   September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors