As the season reaches a climax, Arsenal Football Club’s official tire partner Cooper Tire is leveraging its rights by testing player reaction speeds and accuracy in a campaign called ‘The Cooper Tire Reaction Challenge’. Attacking midfielders Alex Oxlade-Chamberlain and Mesut Özil lined-up with defender Shkodran Mustafi to showcase their dead ball accuracy. The challenge… Continue reading Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’
Tag: Stunt Spot
Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Red Bull Racing kick-starts the new Formula One championship with a campaign revolving around the season opening Australian Grand Prix that sees its drivers race one another in high-speed dinghies. The racing team’s marketers took Daniel Ricciardo and Max Verstappen down to Melbourne’s famous Yarra River, which runs right through the middle of the city, to… Continue reading Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Major League Baseball (MLB) sponsor Bank Of America extends its ongoing #MLBMemoryBank activation (and leverages postseason excitement) with a CSR strand based around an initial hidden camera school stunt and a subsequent class VIP trip to see the Orioles in action. The campaigns is fronted by Orioles All-Star Adam Jones and is led by… Continue reading ‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
