In late February, ahead of this week’s opening round of the 2022 season in St Petersburg, the NTT IndyCar Series launched the latest iteration of its ‘Defy Everything’ brand campaign. Led by a hero spot which acts as a bold rallying cry for the series, the teams and drivers as they set out to… Continue reading NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season
Tag: Drivers
Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage. Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Casio teamed up with Scuderia Toro Rosso to promote the launch of the 2017 Edifice sport watch with an integrated campaign leveraging excitement around the start of the new F1 season and a spearhead ‘Time Trial Challenge’ spot starring team drivers testing their paddle board skills. The new Edifice, which comes in two Scuderia… Continue reading Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Red Bull Racing kick-starts the new Formula One championship with a campaign revolving around the season opening Australian Grand Prix that sees its drivers race one another in high-speed dinghies. The racing team’s marketers took Daniel Ricciardo and Max Verstappen down to Melbourne’s famous Yarra River, which runs right through the middle of the city, to… Continue reading Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
