Toyota debuted its latest sport and racing related campaign, ‘Part of Something Greater,’ during NASCAR’s 2023 Daytona 500 (on 19 February) with a message of inclusion and an objective to grow its audience amongst motorsport fans and a wider audience. Created for the auto outfit’s Toyota Racing division by agency Saatchi & Saatchi and… Continue reading Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500
Tag: Toyota Racing
Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage. Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start
To leverage its three-team tilt at the 2021 NASCAR Cup Series, Toyota Racing premiered a new short film called ‘The Dream’ which features driver Bubba Wallace and which seeks to encourage everyone to pursue their dream, no matter the challenge. The auto marque’s film tells the story of a young, African-American girl looking to… Continue reading Bubba Wallace Fronts Toyota Racing’s ‘The Dream’ Short For NASCAR’s Daytona 2021 Start
Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign
To celebrate the opening weekend of the 2020 NASCAR season at Daytona, Toyota Racing launched a campaign which saw legendary driver Kyle Busch ‘Sign The Line’ at the iconic International Speedway. Working with WhatNot Productions, Toyota sought to showcase its new 2021 GR Supra in a unique way – as a track marker. … Continue reading Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign
