Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 World Champion Max Verstappen to deter people from drink driving. Created by Publicis Worldwide agency Le Pub, the spearhead 60-second spot rolled out globally from 20 July across online… Continue reading Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign
Tag: Red Bull Racing
Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
For the Formula 1 (F1) Turkish Grand Prix, Red Bull Racing and sister team Scuderia AlphaTauri refreshed liveries to celebrate the their race-winning alliance with power unit supplier Honda on what would have been the auto giant’s home race at Suzuka if Covid-19 restrictions hadn’t seen the 2021 race cancelled. The move is particularly… Continue reading Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Red Bull Racing kick-starts the new Formula One championship with a campaign revolving around the season opening Australian Grand Prix that sees its drivers race one another in high-speed dinghies. The racing team’s marketers took Daniel Ricciardo and Max Verstappen down to Melbourne’s famous Yarra River, which runs right through the middle of the city, to… Continue reading Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Launched to leverage interest around the US Grand Prix, 19 October saw Red Bull F1 launch a pit-stop led content marketing campaign spearheaded by a flagship documentary on Red Bull TV called ‘The History of the Pit Stop: Gone in 2 Seconds’. The timing of the initiative roll-out also celebrated the team’s world record… Continue reading King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt
One F1 car took on a forward pack of eight rugby players in a scrum stunt to promote Bath Rugby’s new partnership with Red Bull. The face-off saw Red Bull Racing’s the double title-winning RB8 F1 car take on 900kg of human muscle at Bath’s Farleigh House training ground. Three-time grand prix winner… Continue reading Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt
Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Sponsorship and media pioneers Red Bull is astonishing the marketing and partnership world again with this latest staggering video camera collaboration with Norwegian company Making View. The alliance has fitted custom-developed camera system on top of the energy drink brand’s F1 cars and then hurling it around the track to provide ground-breaking, customer –controlled… Continue reading Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign
In Late May, ahead of Formula One’s Monaco Grand Prix flagship race, Casio activated its partnership with Red Bull Racing to launch its new Edifice with a limited edition race team watch and a campaign fronted by driver Mark Webber. To promote the new Edifice (EFR-520RB) range and the linked Red Bull limited edition,… Continue reading Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign
