Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 World Champion Max Verstappen to deter people from drink driving. Created by Publicis Worldwide agency Le Pub, the spearhead 60-second spot rolled out globally from 20 July across online… Continue reading Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign
Tag: Alcohol Free Beer
Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own 2021 season ‘Pit Wall Bar’ for the home. Based on the insight that not only have the majority of F1 fans never attended a race… Continue reading Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Heineken Leverages F1 Sponsorship With ‘Grid Waiters’ Monza Stunt To Promote Alcohol Free 0.0
On the grid line in Monza for the 2019 Italian Grand Prix, F1 drivers were served up with a brand new pre formation lap stunt: a team of waiters serving bottles of Heineken 0.0. A team of black tie wearing waiters and waitresses served up bottlers of the F1 sponsor’s alcohol free drink –… Continue reading Heineken Leverages F1 Sponsorship With ‘Grid Waiters’ Monza Stunt To Promote Alcohol Free 0.0
