On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Tag: Immersive
Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup
Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme. Developed in harness with Sydney based creative studio T&DA, ‘Visa Freestyler’ is an interactive football juggling/keepy-uppy game: powered by Meta’s Infinite Window technology, it provides a fun… Continue reading Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’. The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience for people in Nike stores worldwide. The initiative’s objective was to capture the spirit of DNA (Department of Nike Archives) and the in-store experience featured… Continue reading Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
