On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Tag: Marshawn Lynch
NFL Legends Marshawn Lynch & Sidekick ‘Little Marshawn’ Star In New Manscaped Campaign
The NFL star and his alter-ego ‘Little Marshawn’ promote Manscaped’s signature products in the latest football-linked US campaign from the men’s grooming brand. Created by agency GYK Antler, the latest work in its football-centric series of ads features legendary NFL running back Marshawn Lynch – widely known by his nickname ‘Beast Mode’ coinced during… Continue reading NFL Legends Marshawn Lynch & Sidekick ‘Little Marshawn’ Star In New Manscaped Campaign
Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Tom Brady and Rob Gronkowski pull of Tampa Bay Buccaneers’ pyjamas for NFL partner Frito-Lay’s season opening spot which leverages anticipation and excitement around the start of the football season. The Christmas Eve style spoof spot, is narrated by narrated by former running back Marshawn Lynch dressed in a nightgown and cap, seeks to… Continue reading Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player. The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Super Bowl 50: Activative Top 5 > Inventions & Stunts
Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines. From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts
