A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
Tag: Athlete Endorser
Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player. The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Green Bay Packers’ Clay Matthews Fronts & Voices Muscle Milk’s ‘Lean On Me’ #Stronger Everyday Campaign
Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line. In the next extension of the brand’s “Stronger Everyday” campaign, created by agency of record Mekanism, Green Bay Packers star Clay Matthews fronts a new campaign from Muscle Milk that… Continue reading Green Bay Packers’ Clay Matthews Fronts & Voices Muscle Milk’s ‘Lean On Me’ #Stronger Everyday Campaign
‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Beats Launches LeBron-Led Pre NBA Finals Spot Called ‘You Deserve The Best’
Days before he takes to the court for the 2015 NBA Finals, Beats By Dre is rolling out its latest campaign led by LeBron James called ‘You Deserve The Best’. The spot sees the Cleveland Cavaliers superstar, who returned to his home town team at the start of the season and has led them… Continue reading Beats Launches LeBron-Led Pre NBA Finals Spot Called ‘You Deserve The Best’
