A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
Tag: Beats
Beats Epic ‘Game Before The Game’ Ambushes World Cup
A powerful World Cup ambush campaign for Beats by Dr Dre based on pre-game player/fan rituals and fronted by Brazilian superstar Neymar is spearheaded by an epic five minute film called ‘The Game Before the Game’. Developed with agency R/GA New York (plus Brewster Parsons and Sword Fight), the campaign revolves around pregame preparation… Continue reading Beats Epic ‘Game Before The Game’ Ambushes World Cup
