A powerful World Cup ambush campaign for Beats by Dr Dre based on pre-game player/fan rituals and fronted by Brazilian superstar Neymar is spearheaded by an epic five minute film called ‘The Game Before the Game’. Developed with agency R/GA New York (plus Brewster Parsons and Sword Fight), the campaign revolves around pregame preparation… Continue reading Beats Epic ‘Game Before The Game’ Ambushes World Cup
