With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it would achieve its 2014 soccer sales goal of €2bn+ ($2.7 bn+) and beat Nike’s challenge to remain the world’s number one football brand In this… Continue reading German Kit Campaign Sees N1 Adidas Meet World Cup Goal
Tag: Local Market Variant
Beats Epic ‘Game Before The Game’ Ambushes World Cup
A powerful World Cup ambush campaign for Beats by Dr Dre based on pre-game player/fan rituals and fronted by Brazilian superstar Neymar is spearheaded by an epic five minute film called ‘The Game Before the Game’. Developed with agency R/GA New York (plus Brewster Parsons and Sword Fight), the campaign revolves around pregame preparation… Continue reading Beats Epic ‘Game Before The Game’ Ambushes World Cup
