In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones
Tag: Apple
LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup. Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds. Athlete ambassador Morant, who was sidelined from the climax of the season at an early stage with an injury, teamed up with rapper Lil Baby with a music video-style spot that… Continue reading Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
A new US campaign from Beats By Dre paired 2022 NFL Draft first round pick Kayvon Thibodeaux with an unreleased Sean ‘P Diddy’ Combs soundtrack for a new ad titled ‘Kayvon Thibodeaux Is Made In LA’. Promoting the Apple-owned brand’s Beats Fit Pro headphones and dropping on 27 April (24 hours ahead of the… Continue reading Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast. Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
The World Health Organisation (WHO)’s World Mental Health Day, 10 October, was particularly poignant this year due to the stresses and pressures of the Covid-19 pandemic and this led to an increased number of brands rolling out initiatives aimed to raising awareness, boosting funds and supporting those with conditions like anxiety and depression and the… Continue reading ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
Hockey Tape / Shot On iPhone – Apple & NHL
Late July 2020 saw National Hockey League (NHL) partner Apple Canada mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’ which was part of its ongoing ‘Shot On iPhone’ marketing platform and celebrated play and camaraderie. Territory: Canada & USA Agency: TBWA / Media Arts Lab … Continue reading Hockey Tape / Shot On iPhone – Apple & NHL
Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’
Apple extended its long-running, global ‘Shot on iPhone’ campaign in India with a campaign led by a spot set to the famous Bob Marley track with creative capturing the whole country loving cricket. The initiative was conceptualised by TBWA|Media Art Labs and the film sets out to showcase the country’s collective passion for cricket.… Continue reading Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’
Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Late February saw tech behemoth Apple expand its ongoing, global ‘Shot On iPhone’ initiative through a fresh sports strand of the campaign that saw the brand furnish eight hockey teams with the iPhone XS This new sports phase of the long-running outdoor campaign best known for showcasing consumer shots of striking landscapes and portraits,… Continue reading Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
Beats selects Neymar, Ozil, Mendy & Kane To Star In Its ‘Defiant Mixtape’ World Cup Campaign
A squad of soccer stars and one of the world’s leading movie directors team-up for Beats by Dre’s 2018 FIFA World Cup ‘Defiant Mixtape’ campaign. The Apple owned audio outfit recruited four of football’s biggest names (Neymar Jr, Harry Kane, Mesut Özil and Benjamin Mendy) to front a Guy Ritchie shot short film that… Continue reading Beats selects Neymar, Ozil, Mendy & Kane To Star In Its ‘Defiant Mixtape’ World Cup Campaign
