NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece.   To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast

NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast.   Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast

Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign

Leveraging the fact that there is no official England song for Russia 2018, former FA kit supplier Umbro is ambushing the tournament and filling the void with a new campaign exaplining how to write a classic football anthem.   The sportswear brand’s campaign, which runs primarily across YouTube and Umbro’s other digital and social channels,… Continue reading Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign

‘Samsung School Of Rugby’ Spoofs Fronted By Johnson, Dallaglio & Jack Whitehall

Early September sees Samsung launch its multi-platform Rugby World Cup campaign, The Samsung School of Rugby, led by a new TVC series fronted by a set of Samsung player ambassadors and comedian Jack Whitehall.   Samsung Electronics UK, and Official Partner of the Rugby Football Union (RFU), has structured the integrated campaign (which spans TV,… Continue reading ‘Samsung School Of Rugby’ Spoofs Fronted By Johnson, Dallaglio & Jack Whitehall

Chris O’Dowd Fronts Nike’s Funny ‘Choose Your Winter’ Work

As the snow arrives across all 50 US states, Nike readies itself for cold weather with ‘Choose Your Winter’ – a campaign   The simple idea behind the new Wieden + Kennedy’s campaign is that the harsh reality of the winter weather is painful for athletes not wearing Nike’s Hyperwarm base layer.   Rolled out… Continue reading Chris O’Dowd Fronts Nike’s Funny ‘Choose Your Winter’ Work