The first week of March saw sportswear brand Umbro promote its ‘Spring/Summer 2023 Pro Training Collection’ with an integrated campaign called ‘It’s a Training Thing’ which focuses on training and movement for mental wellbeing and expands Umbro’s positioning from a technical, on-the-pitch brand to a way of life. Developed in collaboration with agency Common… Continue reading Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection
Tag: Umbro
England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’. The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Umbro and Werder Bremen’s new ‘City’ shirt launch campaign for its 20/21 season kit revolves around the club’s rhombus logo (for those of you wondering, that’s a quadrilateral whose four sides all have the same length) and features stars from the club’s men’s and women’s teams holding out a single hand to form one half of… Continue reading Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Leveraging the fact that there is no official England song for Russia 2018, former FA kit supplier Umbro is ambushing the tournament and filling the void with a new campaign exaplining how to write a classic football anthem. The sportswear brand’s campaign, which runs primarily across YouTube and Umbro’s other digital and social channels,… Continue reading Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
West Ham United attacker Michail Antonio fronts the latest tactical content spot from Umbro as the sportswear brand and athlete ambassador unveil a spoof spot for Valentine’s Day. The video’s narrative sees the Hammers wide man take a date back to a hotel room and give her a gift: but what starts with some… Continue reading Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Pepe shows his love for Umbro on 14 February as the sportswear brand released a video parodying cheesy love songs for Valentine’s Day. Initially teased socially in the lead-up to the big day itself on both Pepe’s personal channels, Happy Valentine’s! pic.twitter.com/jqoUC7PZ30 — Pepe (@officialpepe) February 13, 2016 a> and on the… Continue reading Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
