Apple extended its long-running, global ‘Shot on iPhone’ campaign in India with a campaign led by a spot set to the famous Bob Marley track with creative capturing the whole country loving cricket. The initiative was conceptualised by TBWA|Media Art Labs and the film sets out to showcase the country’s collective passion for cricket.… Continue reading Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’
Tag: #ShotOniPhone
Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Late February saw tech behemoth Apple expand its ongoing, global ‘Shot On iPhone’ initiative through a fresh sports strand of the campaign that saw the brand furnish eight hockey teams with the iPhone XS This new sports phase of the long-running outdoor campaign best known for showcasing consumer shots of striking landscapes and portraits,… Continue reading Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Apple & Angelou’s Heartfelt ‘Human Story’ Leverages Olympics & Ambushes Rio
US poet Maya Angelou celebrates difference and unity in Apple’s ‘Human Family’ Olympic Games ambush campaign that celebrates the ‘more alike, my friends, than unalike’ theme. The initiative, part of Apple’s ongoing global ‘Shot on iPhone’ campaign, Developed with agency TBWA\Media Arts Lab, ‘The Human Family’ is built around a film featuring Angelou… Continue reading Apple & Angelou’s Heartfelt ‘Human Story’ Leverages Olympics & Ambushes Rio
Apple Extends ‘Shot On iPhone’ Campaign With Footie Footage To Leverage Euro 2016
Jumping on the UEFA Euro 2016 band wagon, Apple is leveraging the European football frenzy with a new ‘Shot on iPhone’ spot showing the beauty of the beautiful game. Published the day after the tournament kicked-off, the new work promotes the video-shooting specs of the iPhone 6s (including features such as ‘slow motion’) through… Continue reading Apple Extends ‘Shot On iPhone’ Campaign With Footie Footage To Leverage Euro 2016
