The World Health Organisation (WHO)’s World Mental Health Day, 10 October, was particularly poignant this year due to the stresses and pressures of the Covid-19 pandemic and this led to an increased number of brands rolling out initiatives aimed to raising awareness, boosting funds and supporting those with conditions like anxiety and depression and the… Continue reading ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
Tag: Virtual Race
New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running. The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
With the Kentucky Derby postponed until September, the race’s bourbon brand partner and broadcaster NBC sought to keep some of the event’s traditions alive on the first Saturday in May – the day the race is usually run. With the Churchill Downs stands and track empty and silent due to the coronavirus outbreak, race… Continue reading Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Reebok has rolled out an Instagram-led campaign – Hunt For The Pump – to enable followers to virtually run through the streets of San Francisco and be in with a chance to win a pair of new Reebok ZPump Fusion running shoes. This social game takes players on a virtual run on the roads… Continue reading Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
