With the Kentucky Derby postponed until September, the race’s bourbon brand partner and broadcaster NBC sought to keep some of the event’s traditions alive on the first Saturday in May – the day the race is usually run. With the Churchill Downs stands and track empty and silent due to the coronavirus outbreak, race… Continue reading Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
Tag: Online Ad
Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Panasonic aims to celebrate the fans and whip up support for Team GB ahead of Rio 2016 with an athlete ambassador fronted campaign called ‘Superfans’. Led by Olympic gold medallist Amy Williams, the long-term official partner to the British Olympic Association (BOA) is rolling out a multi-media campaign The activation is spearheaded by a… Continue reading Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
Early November saw Nissan North America trumpet its ground-breaking new four-year, NCAA and 100-university official college sports sponsorship programme with the launch of a face painting strand of its Diehard Fan initiative. Launched on 5 November, it was promoted through a 30-second digital and social spot called ‘The Easy Way’ that features past Heisman… Continue reading Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
Real Banksy Graffiti Save Of Century Pools Promo Stunt
A World Cup ‘Banksy Graffiti’ tribute from The Football Pools sees the UK soccer betting outfit spoof the famous British street artist with the real Gordon Bank commemorating his iconic save against Pele on a football stadium wall. A hooded figure sprays a stencil image of the famous moment from the 1970 World Cup… Continue reading Real Banksy Graffiti Save Of Century Pools Promo Stunt
Beats’ France Vs Germany #GameBeforeTheGame Spot
For the 4 July game between France and Germany Beats By Dre launched a match-specific spot extending its Game Before The Game ambush for the quarter final clash between the European heavyweights. The ‘Allez les Bleus, An Eurer Seite’ ad, which was posted on the brand’s YouTube site on the day of the game,… Continue reading Beats’ France Vs Germany #GameBeforeTheGame Spot
Bundesliga & Red Cross Run German Blood Donor Drive
At the end of the season in May most footballers are either busy preparing for the World Cup, agitating for a pay rise/transfer, or holidaying in the sun, but Germany’s Bundesliga stars have been giving their time to a Red Cross blood donation drive ‘Give Blood, Give Power’. An admirable and timely initiative, developed… Continue reading Bundesliga & Red Cross Run German Blood Donor Drive
Rapper Brand Jacks Unaired AT&T Spot For Album Promo
Less of an eclectic, odd-couple partnership, this is pure ‘brand jacking’. Early April saw hip hop insider Karen Civil release a promotion for rapper Future’s new album Honest in the form of a video for his single ‘You Deserve’ which samples footage from AT&T’s former ‘It’s Not Complicated’ ad campaign. Some may call… Continue reading Rapper Brand Jacks Unaired AT&T Spot For Album Promo
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new inspirational position, creative approach and marketing campaign One of its first new innovative steps is to offer consumers cash to create user generated content to… Continue reading Puma Offers UGC Cash For Nature Of Performance Ads
