Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Tag: Panasonic
IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Before the end of 2016, Olympic and Paralympic sponsor Panasonic ran launched new content in its multi-platform ‘Beautiful Japan Towards 2020’ initiative – spearheaded by a TVC driving viewers to a core web platform hosting an extensive online video series. This online film series, one of the first 2020 activations from any major Olympic… Continue reading IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Panasonic aims to celebrate the fans and whip up support for Team GB ahead of Rio 2016 with an athlete ambassador fronted campaign called ‘Superfans’. Led by Olympic gold medallist Amy Williams, the long-term official partner to the British Olympic Association (BOA) is rolling out a multi-media campaign The activation is spearheaded by a… Continue reading Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
VW’s SochiDrive: A Winter Olympic Russian Roadshow
VW Group, a sponsor of the Sochi 2014 Winter Olympics, is spearheading the organising committee’s domestic roadshow – SochiDrive. The SochiDrive roadshow will travel through 14 Russian cities in the summer months of 2012 and 2013 and culminate in a Grand Finale in Sochi. The roving event is focused on a custom-built… Continue reading VW’s SochiDrive: A Winter Olympic Russian Roadshow
Panasonic’s Aussie Open AirCon Facebook Game
With the Australian Open kicking off in the heat of the Melbourne summer, Panasonic has unveiled a consumer promotion to tie in with the flagship tennis event. Panasonic’s Australian Open Cool Moments promotion offers consumers the opportunity to win an energy-saving Air Conditioner from the manufacturer, every day for the duration of the tennis… Continue reading Panasonic’s Aussie Open AirCon Facebook Game
Panasonic Idents/Bumpers Sponsor Sky Movies
Panasonic launches HD Viera range to establish itself as sector leaders (despite its competitors having bigger marketing budgets) with an annual sponsorship of Sky Movies. The partnership gave Panasonic the opportunity to show off its product attributes and associate the brand with the biggest blockbuster movie premieres – together bringing the ultimate home entertainment… Continue reading Panasonic Idents/Bumpers Sponsor Sky Movies
