Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Tag: Bundesliga
Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
Launched on 8 January, a new campaign from Eintracht Frankfurt shirt sponsor Indeed promotes New Year job seeking. The campaign, called ‘Ingrid Meets Harmony’, features Bundesliga stars Filip Kostic, André Silva and Kevin Trapp alongside brand cult figure Ingrid. It sees Ingrid ask the stars to sign her shirt, but they mistake Ingrid for… Continue reading Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
When the Bundesliga returned with plenty of excitement but no fans, FC Koln ensured supporters continued to have a presence in its RheinEnergieStadion by creating a display from shirts and scarves provided by fans themselves. For their home game against Mainz on 17 May, the team’s return after a two-month suspension caused by the coronavirus pandemic,… Continue reading COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
Borussia Monchengladbach and its FPMG supporters club are running a scheme for fans which enables them to have cardboard cut-outs of themselves put into their seats in the stadium for a fee in order to both raise funds for the club foundation and to ensure that if the Bundesliga resumes behind closed doors there will… Continue reading COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
‘The Selfie Scarf’ – DEVK & FC Köln
An ambient, product-based and tongue-in-cheek activation from FC Köln’s official insurance partner which aimed to support the club’s 2019 end of season push for promotion by enabling fans to maximize their real-time, live support for the team while simultaneously sharing it on social media. Agency: Grabarz & Partner Territory: Germany … Continue reading ‘The Selfie Scarf’ – DEVK & FC Köln
Eintracht Frankfurt / Indeed – Job Of The Match/Fan & United Colors Of Frankfurt
Jobsite Indeedactivated its Eintracht Frankfurt shirt sponsorship in order to bring to life its ‘put people to work’ mission through multiple initiatives including ‘Job Of The Match’ & ‘Job Of the Fan’ which introduced supporters to behind-the-scenes jobs within the football club and then also introduced players to fans’ jobs. The jobs search… Continue reading Eintracht Frankfurt / Indeed – Job Of The Match/Fan & United Colors Of Frankfurt
Germany’s Bundesliga Kicks Off The New Year With A Fan ‘Loyalty Test’ Hidden Camera Spot
Would you switch your support from one club to another for cash? How much would it take? To kick-off 2018 the Bundesliga launched a new digital and social ‘Loyalty Test’ spot that secretly filmed fans of various teams in German’s top football league as they were tempted with switch their support. The… Continue reading Germany’s Bundesliga Kicks Off The New Year With A Fan ‘Loyalty Test’ Hidden Camera Spot
Bundesliga & Red Cross Run German Blood Donor Drive
At the end of the season in May most footballers are either busy preparing for the World Cup, agitating for a pay rise/transfer, or holidaying in the sun, but Germany’s Bundesliga stars have been giving their time to a Red Cross blood donation drive ‘Give Blood, Give Power’. An admirable and timely initiative, developed… Continue reading Bundesliga & Red Cross Run German Blood Donor Drive
