Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Tag: Domestic Appliances
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
FC Barcelona partner Beko has released a unique competition and a new point-of-view film to enable fans to experience life walking in the football boots of Barca players. The #Time2Play film is shot from the players’ perspective and enables supporters to see first-hand what it’s like to be up close and personal Lionel Messi,… Continue reading FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Domestic appliance brand Beko rolled out a new campaign – #JoinOurTeam – activating its FC Barcelona sponsorship led by a TV spot celebrating team spirit The commercial stars some of FC Barca’s star players – including Lionel Messi, Neymar Jr, Gerard Piqué, Luis Suárez and Andrés Iniesta – working together, both on the pitch… Continue reading Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
LG Electronics, a global ICC partner, kicked off its Cricket World Cup 2015 activation with a campaign called the ‘LG 100 Greatest Fans’ competition-led campaign. Crickets fans across the world were incentivised to show their own love of the game by upload their own cricket stories in the form of photos, videos and messages… Continue reading LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
At the heart of Whirpool’s GRAMMYs activation sits its ‘Care Is Musical Contest’ – a web-focused consumer singing competition that offers the winner a unique chance to perform in the brand’s GRAMMYs telecast commercial. Based on consumer-sung versions of ‘You are My Sunshine’, the competition was promoted with a social media campaign that launched… Continue reading Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
