At the heart of Whirpool’s GRAMMYs activation sits its ‘Care Is Musical Contest’ – a web-focused consumer singing competition that offers the winner a unique chance to perform in the brand’s GRAMMYs telecast commercial. Based on consumer-sung versions of ‘You are My Sunshine’, the competition was promoted with a social media campaign that launched… Continue reading Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
Tag: Consumer Competition
‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth. The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
Mercedes-Benz NYFW Street Style Koo Image Installation
To leverage its rights at Mercedes-Benz Fashion Week (#MBFW), which ran from 6 to 13 February, the premium auto maker activated around the theme of ‘street style’ focusing on its unique, brand-backed installation featuring photography by renowned street style photographer Youngjun Koo. The German car giant had activation twin objectives – one general and one… Continue reading Mercedes-Benz NYFW Street Style Koo Image Installation
