Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Tag: New York City
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme. The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
Billie Jean King & Her Iconic 1973 Blue Shoes Fronts Multi-Strand Adidas ‘Here To Create Change’ Platform
Tennis icon and women’s sporting legend Billie Jean King fronts a new multi-strand ‘Here To Create Change’ initiative from Adidas. Timed to leverage spiking tennis interest around the US Open, the 39 time Grand Slam champion’s launch strand of this integrated initiative revolves around a project to transform any pair of sports shoes –… Continue reading Billie Jean King & Her Iconic 1973 Blue Shoes Fronts Multi-Strand Adidas ‘Here To Create Change’ Platform
Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts. To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Mercedes-Benz, the official vehicle of the US Open, is encouraging tennis lovers to capture and share their shot reactions for a competition to win VIP tournament seats in the brand’s luxury suite or a tennis experience with ambassador Roger Federer. The campaign, launched on the Mercedes-Benz USA Facebook page, can be entered simply by… Continue reading Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Mercedes-Benz NYFW Street Style Koo Image Installation
To leverage its rights at Mercedes-Benz Fashion Week (#MBFW), which ran from 6 to 13 February, the premium auto maker activated around the theme of ‘street style’ focusing on its unique, brand-backed installation featuring photography by renowned street style photographer Youngjun Koo. The German car giant had activation twin objectives – one general and one… Continue reading Mercedes-Benz NYFW Street Style Koo Image Installation
Pepsi’s GRAMMYs Halftime Show Super Bowl Activation
Pepsi linked two of its major sponsorships – the NFL and The GRAMMYs – by introducing the first ‘GRAMMYs Halftime Show’ during this year’s music awards extravaganza. For the first time ever the three-and-a-half hour long CBS telecast – which Nielson reports as drawing 28.5 million viewers (its second biggest audience since 1993) –… Continue reading Pepsi’s GRAMMYs Halftime Show Super Bowl Activation
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
