Nike teamed up with Media.Work Studio to position its Nike Invincible 3 shoes as being revolutionary through a campaign called ‘All The Cushion, All The Feels’ that reimagined the sneakers as being built from marshmallows, pillows and sponges in order to capture its extreme levels of comfort and softness. The work, which links a… Continue reading Nike Campaign Transforms New Invincible 3 Trainers Into Pillowy/Spongey Incarnations
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Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Mercedes-Benz, the official vehicle of the US Open, is encouraging tennis lovers to capture and share their shot reactions for a competition to win VIP tournament seats in the brand’s luxury suite or a tennis experience with ambassador Roger Federer. The campaign, launched on the Mercedes-Benz USA Facebook page, can be entered simply by… Continue reading Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
