Mercedes-Benz, the official vehicle of the US Open, is encouraging tennis lovers to capture and share their shot reactions for a competition to win VIP tournament seats in the brand’s luxury suite or a tennis experience with ambassador Roger Federer. The campaign, launched on the Mercedes-Benz USA Facebook page, can be entered simply by… Continue reading Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Tag: Media Rights
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as ‘March Madness’, the culmination of the college basketball season tips off on 13 March and will take place in New Orleans. And this campaign aims… Continue reading CBS/Turner’s March Madness Brackets Everywhere Work
Sky F1 Integrated Campaign Features Team Sponsors
F1 team sponsors will be pleased with the new campaign promoting the BSkyB’ launch of its dedicated Sky Sports Formula 1 channel. Acer, AMD, DHL, Johnnie Walker, Lucozade, Pirelli, Red Bull Santander, Shell, Tata and Vodafone are all team sponsors who feature prominently in Sky’s own media rights campaign. This multi-channel initiative… Continue reading Sky F1 Integrated Campaign Features Team Sponsors
