Tag: Out Of Home

Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender

Ahead of the 2023 Australian Open, rights holder and national governing body Tennis Australia teamed up with the ATP and the WTA to host and promote the inaugural United Cup – a world-first mixed tennis tournament – through an integrated campaign titled ‘See The Game’.   The tournament saw many of the biggest names from… Continue reading Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender

Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign

A new marketing initiative from meditation brand Calm leveraged the start of the new NBA season through a multi-channel campaign fronted by LA Lakers super star LeBron James.   The initiative, which was created with James’ own agency SpringHill Co., is the latest chapter in Calm’s multi-year partnership with the hoops hero which began in… Continue reading Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign

Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation

A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport.   Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation

Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020

Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs.   Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020

Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’

A new brand campaign for Decathlon in Singapore rolled out in April reminds viewers that sport isn’t just about the rules, but rather it’s primarily about having fun while keeping healthy.   The initiative runs across video, social, digital, out-of-home, mobile gaming and events and led by a hero spot which premiered on 15 April.… Continue reading Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’

Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity

Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s most popular auto racing series alongside a new telecast visual identity which blends striking imagery with a minimalist visual language.   The campaign, which was conceived… Continue reading Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity

New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’

Marquee Sports Network, the exclusive television home of the Chicago Cubs, launched a new multi-platform advertising campaign leveraging the new 2021 season called ‘We Get All Of It’.   The franchise’s TV network, which begins its second season with a full 162-game schedule, teamed up with agency Quality Meats to roll out a campaign around… Continue reading New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’

Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football

As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football

ESPN Promotes College Football Playoff Coverage With ‘Who’s In’ Experiential Fan Initiative

Official broadcaster ESPN’s ongoing ‘Everything Matters’ season-long College Football Playoff campaign added an additional strand as the climax of the season approached with an experiential ‘Who’s In’ initiative offering a once-in-a-lifetime experience for four adventurous fans.   The four lucky fans were invited to live on top of a giant billboard erected in downtown San… Continue reading ESPN Promotes College Football Playoff Coverage With ‘Who’s In’ Experiential Fan Initiative

Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign

Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough.   This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign

The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising

The UK budget exercise chain The Gym launched a major New Year, multi-platform campaign – including its first ever television ad – in January 2019 with creative messaging focused on a range of eclectic and diverse set of reasons to start exercising.   The initiatives, called ‘So I Can…’ spans television, digital, social and out-of-home… Continue reading The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising