Through September and early October, US-based sports broadcasting behemoth ESPN has travelled across the country to visit the home towns of the young amateur athletes whose plays have been featured on its SportsCenter’s ‘Top 10 Plays Of The Day’ feature in a lead-in to ‘SportsCenter Top 10 Day’. The initiative celebrates the people and… Continue reading ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
Tag: Installations
Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front
January saw the Seattle based online retailer Zulily make a strategic soccer sponsorship commitment to the whole city of Seattle by becoming the new front of shirt sponsor of MLS side Seattle Sounders and NWSL team Seattle Reign. As well as appearing on the MLS team’s playing shirts, the tie-up also includes the presence… Continue reading Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as ‘March Madness’, the culmination of the college basketball season tips off on 13 March and will take place in New Orleans. And this campaign aims… Continue reading CBS/Turner’s March Madness Brackets Everywhere Work
