Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Tag: Women’s Tennis Association
Hologic Digital-First Campaign Unveils New WTA Tour Title Sponsorship
The first week of March saw medical technology group Hologic roll out a campaign unveiling its new title sponsorship of the WTA Tour which affirms the continued growth of women’s tennis and of Hologic and the sponsor and property’s strong brand values. The WTA, which operates the professional women’s tennis circuit penned a global,… Continue reading Hologic Digital-First Campaign Unveils New WTA Tour Title Sponsorship
WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’. ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
As Wimbledon fortnight approaches, the WTA has unveiled additional elements to its new ‘40 Love’ campaign which celebrates its 40th anniversary. The creative features some of the biggest stars of the women’s game from past and present: including this year’s top Wimbledon seeds Serena Williams and Maria Sharapova, as well as previous champions Billie… Continue reading WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
