Ahead of the 2023 Australian Open, rights holder and national governing body Tennis Australia teamed up with the ATP and the WTA to host and promote the inaugural United Cup – a world-first mixed tennis tournament – through an integrated campaign titled ‘See The Game’. The tournament saw many of the biggest names from… Continue reading Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
Tag: ATP
WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’. ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
On 9 December the Association Of Tennis Professionals (ATP) launched a major global campaign, ‘This Is Tennis’, to introduce the organisation’s latest brand refresh ahead of the start of the new season. The campaign aims to promote both ATP players and tournaments with added dynamism and a tone of voice designed to enable tennis… Continue reading ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
Next Gen ATP Finals ‘See The Future’ Campaign Seeks To Dramatise Event Modernity
Early July saw the launch of a new integrated ‘See The Future’ campaign promoting the 2019 Next Gen ATP Finals which aims to ‘dramatise the modernity’ of the tennis event. The campaign for the tournament, which run from 5 to 9 November in Milan, was created in harness with London-based creative agency MATTA. … Continue reading Next Gen ATP Finals ‘See The Future’ Campaign Seeks To Dramatise Event Modernity
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
Launched during the season-ending Nitto ATP Finals in London, the Association Of Tennis Professionals (ATP) rolled out a new campaign called ‘Love It All’ to introduce its new brand refresh. The international campaign is built around the central ‘Love It All’ message and tagline: one which aims to highlight the ‘unparalleled excitement and drama’ delivered by… Continue reading ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
ATP Welcomes New Season With Global, Integrated, Youth-Focused ‘Greatness Within’ Campaign
The first week of January sees the Association Of Tennis Professionals (ATP) begin its new season with the Qatar Open and with the launch of a new global campaign called ‘Greatness Within’. The initiative, which showcases some of its world-class players and top tournaments, primarily targets younger audiences and leverages the ATP World Tour’s… Continue reading ATP Welcomes New Season With Global, Integrated, Youth-Focused ‘Greatness Within’ Campaign
ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
ATP Media linked up with partner Sony Playstation and IT and consulting outfit Infosys to offer fans a virtual reality tennis experience in the Fanzone at the Barclays ATP World Tour Finals at London’s O2 arena. Using PlayStation’s new VR headset, the fan experience features a blend of real court images, live TV match coverage, augmented… Continue reading ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’
Most of the arena’ event landscape may be an icy cool Barclays’ brand blue to leverage the title sponsor’s rights, but ATP World Tour Premier Partner Corona Extra is offering tennis fans at The O2 for the World Tour Finals a warm sunny alternative at its beach bar experience. The beer partner’s pop-up space… Continue reading Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’
Corona Ready To Serve App Game Promotes ATP Final
Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the build up to the culmination of the tennis season at the ATP World Tour Finals tournament in London’s O2 later in November, the app is being… Continue reading Corona Ready To Serve App Game Promotes ATP Final
ATP & Corona Link On Causes & Courts: Save The Beach
It’s June, so it must be time for tennis and Wimbledon. Well, yes to tennis, but this campaign isn’t exactly the green grass of All England Club tradition. Its sun, sea and above all sand – beach tennis. This is an innovative tennis-led collaboration called Save The Beach – a strategic… Continue reading ATP & Corona Link On Causes & Courts: Save The Beach
