August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’. ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
Tag: Association of Tennis Professionals
ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
On 9 December the Association Of Tennis Professionals (ATP) launched a major global campaign, ‘This Is Tennis’, to introduce the organisation’s latest brand refresh ahead of the start of the new season. The campaign aims to promote both ATP players and tournaments with added dynamism and a tone of voice designed to enable tennis… Continue reading ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
Launched during the season-ending Nitto ATP Finals in London, the Association Of Tennis Professionals (ATP) rolled out a new campaign called ‘Love It All’ to introduce its new brand refresh. The international campaign is built around the central ‘Love It All’ message and tagline: one which aims to highlight the ‘unparalleled excitement and drama’ delivered by… Continue reading ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
ATP & Corona Link On Causes & Courts: Save The Beach
It’s June, so it must be time for tennis and Wimbledon. Well, yes to tennis, but this campaign isn’t exactly the green grass of All England Club tradition. Its sun, sea and above all sand – beach tennis. This is an innovative tennis-led collaboration called Save The Beach – a strategic… Continue reading ATP & Corona Link On Causes & Courts: Save The Beach
