Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Tag: WTA
Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
Ahead of the 2023 Australian Open, rights holder and national governing body Tennis Australia teamed up with the ATP and the WTA to host and promote the inaugural United Cup – a world-first mixed tennis tournament – through an integrated campaign titled ‘See The Game’. The tournament saw many of the biggest names from… Continue reading Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
Hologic Digital-First Campaign Unveils New WTA Tour Title Sponsorship
The first week of March saw medical technology group Hologic roll out a campaign unveiling its new title sponsorship of the WTA Tour which affirms the continued growth of women’s tennis and of Hologic and the sponsor and property’s strong brand values. The WTA, which operates the professional women’s tennis circuit penned a global,… Continue reading Hologic Digital-First Campaign Unveils New WTA Tour Title Sponsorship
WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’. ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
Nike Leverages French Open Via Osaka Focused ‘Don’t Change Yourself. Change The World’
A new tennis campaign from Nike in Japan sees women’s world number one Naomi Osaka take on the inquisitive, invasive media. The new Nike spot sees Osaka playing on court while questions like ‘Who’s your biggest rival?’, ‘Are you a hard-court specialist?’ and ‘Do you consider yourself Japanese or American?’ are hurled her way.… Continue reading Nike Leverages French Open Via Osaka Focused ‘Don’t Change Yourself. Change The World’
WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
As Wimbledon fortnight approaches, the WTA has unveiled additional elements to its new ‘40 Love’ campaign which celebrates its 40th anniversary. The creative features some of the biggest stars of the women’s game from past and present: including this year’s top Wimbledon seeds Serena Williams and Maria Sharapova, as well as previous champions Billie… Continue reading WTA’s Empowering ’40 Love’ 40th Anniversary Campaign
Barclays Bike Dock Shut For Range Rover WTA Party
Jaguar Land Rover, Sony Ericsson and Virgin may all have been delighted to back the Women’s Tennis Association’s traditional pre-Wimbledon party at West London’s Kensington Roof Gardens, but the Barclays Cycle Hire sponsorship team might not have been quite so happy about the event. Headline sponsor Range Rover provided an honour guard of soon-to-be-launched… Continue reading Barclays Bike Dock Shut For Range Rover WTA Party
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
